I work at the intersection of creative direction, entertainment and commercial growth, connecting talent, audiences and opportunities across the UK, Europe and Africa.
Explore selected work ↗Selected projects demonstrating end-to-end creative leadership and cross-channel campaign management.
Led the creative production from start to finish, coordinating the project through its stages and overseeing delivery of the final work.
My role
Managed media and campaign activity around the lottery launch, developing prize-winning categories and producing promotional content for both online and television channels to stimulate interest in raffle-ticket sales.
My role
Project roles and contributions are described from first-hand experience. Campaign performance figures are not stated without documentation.
A selection of creative leadership, talent development, brand activation and purpose-led work.
Supporting African artists and talent across London and European markets through creative coordination, international positioning, live-show delivery, partnerships and tour operations.
My contribution: Talent management, cross-market coordination, stage management and creative direction.
Led the development of WotzupNG and WotzupOnTV as digital content properties, coordinating multidisciplinary teams, content strategy, marketing and monetisation.
My contribution: Creative leadership, brand strategy, production management and audience development.
Contributed to an experiential campaign combining live engagement with digital participation, including interactive social mechanics and redemption experiences.
Reported campaign scale: Approximately 5,000 attendees and 200,000 hashtag entries. Figures require supporting campaign records before external verification.
Helped coordinate a campaign addressing vote-buying and electoral malpractice, aligning creative production, messaging, influencers and multidisciplinary collaborators.
My contribution: Campaign coordination, creative execution and team leadership.
I am a creative and entertainment professional whose work spans content development, brand campaigns, artist management, live experiences and international audience strategy.
My approach brings together cultural understanding, hands-on production and commercial thinking. From building digital media properties to supporting artist opportunities across markets, I focus on ideas that can be executed, measured and developed over time.
Available for conversations around creative leadership, artist development, entertainment strategy and collaborative projects.
Connect on LinkedIn ↗